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Our Story

The Journey

After working in the golf industry for many years, we noticed that there was no way to truly differentiate or customize golf bags. As every type of golf gear continued to advance, golf towels were stuck in the past which proved to be the perfect avenue. 

Uther gave outdated golf towels a much-needed upgrade with our launch in 2016, by creating the first fashionable and golf towel line. With many unique designs available, every golfer can find a towel that suits their personality and golf bag perfectly. 

Now recognized by top publications, supplying over 1000 retail stores, Uther has become the industry standard for high quality and fashionable golf towels.   

The Name

Uther, (pronounced other) represents the brand's core belief to be unique. Uther leads, others follow.