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Journal

From our latest designs to our process, people and places behind them – explore what we’ve been up to and what’s yet to come.

aerial view of golf green with bunkers and sand

THE RIGHT WAY TO HIT BUNKER SHOTS

December 13, 2017 2 min read

First we need to consider the “right” way to play a bunker shot, open clubface, feet open to the target line, long backswing and hit hard through the ball, now we have considered it, you can forget it! All of it!

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golf course fairway and tee marker that says par 4

HOW TO HIT LONGER DRIVES

December 13, 2017 3 min read

So, you want to hit the golf ball further…

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golfer putting on green short grass with flagstick out

CHIP OR PUTT FROM OFF THE GREEN?

December 11, 2017 2 min read

It has long been believed that golfers should putt whenever the opportunity presents itself, because a bad putt is better than a bad chip, right.

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Uther plaid swordfish and flower golf towels stacked on-top of one another

7 REASONS YOU NEED AN UTHER GOLF TOWEL - THE MOST PREMIUM TOWEL IN GOLF

December 07, 2017 1 min read

1 Durability. Just like when you buy low-quality clothing which fall apart quickly, regular golf towels have a much shorter lifespan, therefore much less cost-effective.

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Man playing chess representing mental toughness in golf

IMPROVE YOUR THOUGHTS - BETTER GOLF WILL FOLLOW

December 06, 2017 2 min read

Players at the highest level of the game understand the importance of a strong mental game, but it is an area of the game that can benefit us all…

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Man in suit with tie representing good style for men on and off golf course.

ESSENTIAL GOLF STYLE TIPS

December 05, 2017 2 min read

Much like golf equipment, the fashion and style of players on the golf course has changed over the years…

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Angry man looking into camera representing golfer upset about bad hook shot

HOW TO STOP HOOKING THE GOLF BALL

December 05, 2017 3 min read

A slice is easily turned into a controlled fade, but the trouble with a hook is that by turning it into a draw, there is no guarantee that you will be able to control the draw spin that influences the shot. 

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clock representing how slow golf rounds can be and how to improve the pace of play in golf

WHY 9 HOLES SHOULD BE THE NEW 18

December 01, 2017 2 min read

As you probably could have guessed from the title, the solution to slow play is to reduce the number of holes per round. Let us tell you why…

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man hitting golf ball and hitting a slice

FIX YOUR SLICE RIGHT NOW

November 29, 2017 2 min read

Slicing is constant problem golfers face at one time or another, and there have been thousands of articles written on how to stop slicing the ball.
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